Client: United Nations Development Program / WCO (World Culture Open)
Challenge: Publicizing and documenting an initiative on Creative Economy introduced during a one-week conference in Kigali, Rwanda.
Strategy: Attract the attention of the press using a short documentary film to introduce the conference, publicize a music event on Rwandese television, and find a distributor (Current Television, USA) to broadcast a longer film.
Solution: Managed social media strategy, events planning, media production, media distribution for Kigali, Rwanda Conference.
– A 30 minute video showcases entrepreneurial development professionals from the US, state officials, artists, economists, and educators.
Product: Conference video (30 minutes), a short documentary (7-8) web episode for Current Television, and a (30 second) branding commercial short.
Advertising: Screening at the United Nation-New York City, Current Television acquisition and broadcast.