Client: Stanford Arts Initiative / Stanford University Cantor Arts Center
Problem: Attracting university students to enjoy the public art on the campus and around the Cantor Arts Center.
Strategy: Document the beauty of the artwork using cutting edge cinematography and create a campaign around the public art using the video on social media at Stanford to celebrate their school using email marketing.
Solution: Stanford Arts Initiative screened the short film at their annual arts festival. The Cantor Arts Center uses the video on their website, email, during museum conferences, speaking engagements, and in museum displays.
Product: A three-minute “video-active” visit of the artwork, architecture, color, and figures in the museum and gardens.
Advertising: Internal / Social Media / Events