Client: Service Employees International Union
Challenge: Organizing 30,000 state workers in Colorado to join a new union.
Strategy: Producing political films to reach specific worker demographics with the union message: Department of Transportation, Civil Engineers, Computer Analysts, HealthCare Providers, and Correctional Officers using email, social media, word of mouth.
Solution: Producing a series of short videos pairing hot topic items and topics with specific audiences and occupations.
Product: 30 x 4-5 minute videos profiling workers talking about topics of health care, living wage, public infrastructure, and stories of members organizing the union.
Advertising: Internal, Political Organizing Meetings, DVD Distribution, Social Media