Challenge: Entertaining and engaging way to reconnect with network of supporters and celebrate the 50 anniversary of the non-profit global health institution.
Strategy: Engage the existing network through email and social media marketing. Celebrate 50 years of providing global health all over the world with an event in NYC with a screening of the video. Encourage everyone to share through e-mail following the event.
Solution: Create engaging media around current missions. Send a documentary film crew on a mission to Guatemala where Project Hope is stationed off the coast.
Product: 5 part web series. Topics include: malnutrition, water sanitation, and a dramatic story about a patient aboard the ship denied surgery.
Merck, Johnson & Johnson, Abbott, Pfizer, and US Public Health Service.
Advertising: Internal/Fundraising/Sponsors/Online Distribution