Client: Georgetown University Climate Center
Challenge: Develop new media tools and strategies: web video, e-mail marketing, and social media engagement to encourage political reform.
Strategy: Create a series of videos customizable to specific states championing their recent green energy initiatives.
Solution: A series of videos introducing the Transportation and Climate Initiative – supported by 11 Northeast and Mid Atlantic states plus the District of Columbia working to develop a clean energy economy and reduce greenhouse gas emissions in the transportation sector.
Product: Documentary video showing a web of employers, innovators, software designers, green energy engineers growing the green economy.
Advertising: Internal Use / Advertised