Client: Facebook Inc. / A JZB LLC.
Producer/Director: Yoni Brook
Additional Camera/Field Producer: Edward Symes
Challenge: Need brand advocates to tell about business-to-business success stories of using the advertising network Facebook has built to reach customers online.
Strategy: Contact name brand businesses that have successfully used the Facebook advertising model and tell the case study stories that are hopeful and inspiring.
Solution: A series of short videos showcasing the work Facebook has accomplished giving small businesses and a variety of businesses a new way to advertise using their product.
Products: 6 videos + (4-5 minutes each) (AT&T, American Express, Diageo, 1800-Flowers, Gatorade, for Facebook Web Business Video)
Advertising: Internal and on Website pages promoting and encouraging ad selection