Client: Current Television
Problem: Finding quality content for broadcast. Looking to build brand of “on-the-run” filmmakers.
Strategy: Reach tastemaker’s online, social media community on Current’s website, and cable broadcast.
Solution: Create short 4-7 minute documentary films for digital distribution.
Product: 4 “pods” for broadcast/streaming:
Advertising: Yahoo! Broadband, Virgin Media, and National Cable Broadcast.
Rest When You’re Dead: a documentary about a student at Columbia University who lost his leg in Iraq.
Stop and Think: a film about two men raising awareness of lives lost in Iraq by putting traffic flags in their front yards on Route 1 in Camden, Maine.